Today on Marketing Blend, I talk the social media news that matters. Snapchat's update and the impact it will have on social media as a whole. Snapchat is getting popular with brands. I have seen more and more brands jump into this space. It will be interesting to see the impact it will have on the industry. Marketers will have to figure out a strategy around using the different options Snapchat offers. Snapchat is growing up and the user is going to be as well. Snapchat is growing and Instagram is having trouble. Since their announcement of a feed change, the users have not been happy. Many have turned to doing some strange tactics that may hurt them in the long-run. Only time will tell if what they do will work.
Do you have an owned space? No, then why not?
There's a lot of new updates floating around today. Snapchat has unveiled it's newest version of chat. This makes it easier for people to chat with each other and adds more engagement too. Snapchat is becoming the go-to for many young users and brands. Then there's Instagram; they have their users in an uproar. The announcement of a change in their feed has made many users beg their followers to turn on push notifications. We have to understand that Instagram is a business. They are in it to make money. We may not like the idea of a Facebook newsfeed on Instagram, but, they have to pay the bills. The Facebook model is the most successful, so, that's what they are going to do. Instagram announced a new update to their videos but that still did not quell the anger the users have for the newsfeed. Now users can shoot up to 60 seconds of video. That is quite a jump from 15 seconds. Instagram is trying to jumpstart their videos. They have had little success and photos are the most popular, but they are trying. Anyways, onto the tech news!
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Today on Marketing Blend I talk about the algorithmic feeds. Yes, they are taking the social media world by storm. It's as big, loud, thunderous feed, full of things you may "like." The free gravy organic reach train is coming to an end. Facebook started the trend and now Twitter and Instagram have followed. They claim it's for the user, but, the purpose it for more money from ad revenue. Facebook is profitable because of this tactic and Instagram has followed. It has not gone smoothly, though. There are people unhappy with this move. The great thing about social media was discovery. People went to these sites/apps to find interesting content. Now these companies are taking that away. This is in favor for making more money. This does put pressure on small businesses. These spaces are going towards the big brands that can afford big budgets. This means that small businesses need to be sure they are creating quality content that people want to share. It is also a great way to try some creative/risky strategies. 2016 is turning out to be an interesting year.
Hey, Gamer's! There's a lot of games coming out over the next two months. Here are some coming out in the next two months: Doom, OverWatch, Battleborn, Banner Saga 2 and more! It's a great time to game. There's some much gaming on the horizon that sleep will be an afterthought. What game are you excited about? I 'm excited about all of them! What can I say, I love gaming. Well, the bad games, not so much. Another interesting thing happened today. Curse, the gaming messenger updated and it looks great. I'm excited to see what's in store for this messaging client. Let's chat on there. My screen name is Yadude2. Let's chat about our favorite games and play them. Now, here's what I'll be discussing today.
Today on Digital Coffee, I will talk about the best and worst moments of the Apple Event. It was yesterday and all the Apple Fanatics gathered in one room. They were drinking KoolAide and loving what Apple had to say. Apple had a some interesting products coming out. However, the best news was Liam. Apple's new robot that manages to recycle components from your old Apple products. This was a highlight of the show. One of the worst parts was Apple's ignorance about the PC market. Yes, most PCs are old, but, many people update components inside of buying something new. If Apple had done some research, they would know this. It was a facepalm, but, most Apple users probably could care less. Not surprising was the announcement of a 4-inch iPhone. An iPhone for people who do not want a big screen, but want the quality of Apple products. Anyways, onto the tech news!
Welcome, new and old marketers to Marketing Blend. Today is, The best 15 free tools to get your business running! I am here to give you a list of a great free tools to use to get your small business, new business off the ground! Most business owners have been there. You're starting a business and that can be a scary, fun, thrilling event; but you do not know what digital tools to use! I'm here to help. I've come up with a short list of the best digital tools to get your business running. I also talk about the marketing/social media news that you need to know. What I found interesting was that Instagram hit an 11 month low on growth and engagement, then, decided to launch their new feed. The new feed is basically the same idea as what Facebook does. Find out what else I talk about.
Did I miss one? Do you have any tools you like using?
Gamer's Cafe hates bad storytelling and demands better! When making a game, storytelling is important. I feel most games do not try or do not give enough time to develop a great story. Gaming is not the only industry with this problem, movies have a tendency to follow a checklist too. This is good at times, but for truly amazing storytelling, this is not the best way. Checklists can help drive storytelling, but, it lacks that creative element. Game developers should try to find a balance in this process. I'm not saying have no deadlines, but give enough time for developing a story. Stories are great in an abstract form, but sometimes developers lose something in the process. This is of time constraints or budget. I think it's time to look at the story again because your game suffers from terrible a story.