Starbucks virtue marketing. It's similar to virtue signaling. Too close from what I've seen. This is a way for a company to capitalize on a political controversy for monetary gain. They have done it before and will do it again. The problem with this is the company equates that every customer is a monolith. That is not true. No one agrees with you 100 percent. I do not care how close you are with your friend, there will be disagreements. Starbucks is painting itself into a corner, if they are not careful, their sales could drop.
The reason is my generation. My generation is the best virtue signaling group I have ever seen. It needs to stop. You are not making a change and you are forcing businesses into stupid decisions. Culture is a pendulum. One moment, one idea is popular, then years later, it switches. This is usually because of the next generation coming of age. I hope Starbucks weighs its risks, because this is a bitter fight in American culture, be sure you know what this means.
Customers are not monoliths and your service is used by people of different thoughts.
OkCupid may have a problem if it keeps doing this.
Virtue marketing. It's like virtue signaling for businesses.
Resident Evil 7, what can you say about it? It was very different from Resident Evil 6. I played and finished the game this week. It scared the hell out of me. I was very gruesome too. If you cannot stand lots of gore, this is not the game for you. It is great to see the survivor horror back in Resident Evil. I talk about why I rather play games than watch movies. Hollywood you really make it easy to skip out on your movies. Your writing is lazy and you do not make new content. Do better. Find out what I think about it and more down below.
Not a big surprise that Overwatch released their Chinese New Year skins
Resident Evil 7 not going the zombie route, good move.
Hollywood, if you want to make fun of half the American population, then, I can play games instead.
Facebook is doing it again! They are copying Snapchat, but, really, just taking Instagram stories and putting it on Facebook. So, they are copying, the copy. They are putting new ads in Messenger and doing away with a personalized trending topic. It's an interesting move for Facebook. I really do not know what to think about this. Then we have Ellen K. Pao. If you do not know her, she is the former CEO of Reddit. She's back on the censorship train. She is calling on Jack to ban the President from Twitter. The funny part is she disabled comments on her Medium post. Find out what I have to say about this and more!
Why does the tech media care about an unsecured tech now? Why did not you care when Hillary did it?
I'm telling you Messenger is going to Facebook.
Ms. Pao you care about diversity, except the most important one, diversity of thought.
It happened, LinkedIn update is a great step forward in 2017. They unveiled their new web design and it looks great. They were talking about it for months and now they are rolling it out. I will add that I do not have it yet. It's a really slow rollout. If you have not gotten it yet, just sit tight. The update emphasizes content. This is just the push to be more modern on their website. It needed to happen. It's the best gift for social media in 2017!
I also talk about the need for businesses to stay neutral. It is the best policy. Unless you can guarantee there is no backlash and you are on the side that wins, it's a bad idea. If you want to know, Target paid the price for this. The bathroom policy good or bad had a consequence. Their sales went down 20 percent. It was a bad business move. Find out why down below.
TripAdvisor needs to step carefully about this new update.
Google still cares about Google+, weird.
Businesses need to stay neutral when we talk about politics.
DICE had some teases for gamers with the BF1 DLC. It was a quick preview of a new tank and maybe a new elite class. I have and I am still enjoying BF1, I wondering what new items this DLC brings. What is known about the DLC is the French are coming. Probably weapons based on the French army and that's all everyone knows outside of EA and DICE. Halo Wars 2 beta finally reached the PC today. There is only one mode and it's interesting. I played a few rounds and I was surprised how fast and fluid it was. I was not impressed, but, I will give it some time. Find out what else I talk about down below!
No one is going to win this case of Zenimax and Oculus.
I'm happy Valve wants to explore the Half-life world.
It looks like BF1 will get a new heavy tank and a new elite class.
This week we say goodbye to Vine as a social network. It will only live as a camera app now. It's not surprising given that Twitter did not put enough resources into it after the initial buy. The main culprit was live video. Live video eclipsed Vine as the preferred media for social media companies to invest in. This is Twitter's way of finding a path to profitability. It has not done that yet. Will you use Vine Camera?
The media criticize Assange for not keeping his promise? What about all the celebrities?
The problem with Evernote was it was a little late on the update and treating its customers badly.
The problem with the Windows e-book store is not being available on every platform.
Let me get this straight, you're going to fire a school employee encouraging kids to go to school?
Facebook announced new live features for brands. Now you can live stream through your brand page on the web. This means brands can do better live video with better equipment. My brand page does not have it yet, but, social media companies do slow rollouts. The good thing for users is there is a potential for better content. That's what digital marketers are all about! Also, be aware that more live streaming is going to happen. This could make it oversaturated in a matter of years. That means making a plan and calculating what is going to be the best content for your fans.
We now turn to the demise of App.net. I know many of you may not have heard about this, but, it was supposed to be the alternative to Twitter. It was an interesting platform, but, it was too similar. The problem now is new companies copying another platform. Never do that. Be your own platform. Find out more down below.
Fake news affects more than journalism.
Twitter needs to focus on who they are, they don't know that.
Gen Z is all the rage now. Sorry, Gen Y, you're old.
If you want to succeed with Gen Z, do interesting stories, good music and be funny.
Nintendo Switch, am I the only one that things it's Wii U 2.0? or maybe, maybe this is what the Wii U should have been. I talk about PC gaming but this is important to discuss. The relaunch of the Nintendo console is interesting. The Wii U is already out the door. I hope this is a success. Nintendo needs a success in this sector. If not, they will go the way of Sega. You can learn more about what I think about the new console in my podcast. Enjoy!
This Gears of War lawsuit seems suspect.
I've played Roadhog and his hook is broken.
Am I the only one that thinks Nintendo Switch is the Wii U 2.0?
Twitter is on a roll. Not a good one, though. They announced Twitter dashboard will shut down. Yes, the dashboard app seemed interesting. Allowing brands and businesses to monitor, tweet and schedule all in one app. 2017 is not starting off on the right foot for Twitter. It was a business decision, but, maybe Twitter should focus on Twitter. No more other apps, just Twitter. Let's hope Twitter finds its way.
However, Facebook is finding a way to repair its relationship with publishers and reports. They have launched a new project dedicated to journalism. This gives them tools and a better way to live stream. It should be interesting to see if this pays off.
I'm so sick of Silicon Valley and not understanding reality
Twitter needs to focus on Twitter.
If you like flashing peace signs, waving or thumbs up in pictures, don't do it.
Verizon, this is sending the wrong message.
Vine is shutting down soon. This is not a surprise to anyone. The social platform was not supported by Twitter and it focused on live streaming. The audience dwindled and it is shutting down. It will live on as a camera, but, take a backseat to Periscope. It's a shame to how this all went down, but, six-second videos did not need a standalone platform. This is the best alternative. It is a reminder that everything can die and build your audience on different platforms is a wise decision. There are other platforms to do short video. There is no shortage of that. Facebook did a short update to brand pages. It's an interesting way to get business to post different content. I wonder if it will be any good. Only time will tell.
Google has been doing some dumb stuff on the business side.
Alex could be great to getting new customers.
The demise of Vine shows you can not solely be on social media. You need a website.
This episode of Gamer's Cafe sips on CES, Overwatch and more. CES is a big event and sometimes a weird one. However, there can be some great new tech coming out. AMD is releasing some promising new addition to its line and Nvidia's new shield, 2017 looks like a very promising year. Seeing more 4k monitors is a good sign for prices to drop. Dell has an 8k monitor and some many more great game news. It does make a gamer giddy!
I do not like glitchers, but, fair warning to stop glitching in Overwatch.
I think fixing Roadhog's hook is a good idea.
Freesync 2 could make the monitors more expensive than Freesync
The new AMD Vega cards could overperform the 1080.
It's January and that means CES is back! CES 2017 seems to be about the smart fridges and convincing people about making their homes smart. It's bigger this year. LG and Samsung are trying to persuade people into an always-connected life. Will people buy into it, is the question. There are some grave security questions about always connected devices. None of the companies seem too concerned about it either. This security concern does warrant me to hold off until they address this issue. No one should have their TV or fridge hijacked and told to pay money for it. However, I am hopefully these companies will wise up and invest time and money into it. This is the best way to get more customers and ensure they stay loyal.
Zuckerberg is going on a road trip!
If you use Lyft and Uber, you can reduce congestion if you share your ride.
I don't understand why someone would need a 2 TB flash drive at 2 grand.
If you're looking for a great DSLR at an affordable price, the GH5 is your camera.
Happy new year! Well, 2016 is done and now it's time to find the digital marketing future! Yes, I will go through some marketing news and give you my predictions of 2017. The marketing industry is going through a transition and it is a needed one. Now is a great time to tell you what I would like to see in 2017. Live and recorded video is going to be more and more popular this year. There is more, but, you have to find out by listening! I do hope everyone had a great New Years Eve! That you look forward to 2017. Let's all create great content and killer marketing plans.
Google gave small businesses a bigger problem with spammers on its Map app.
In 2017 I think there will be a rise of the marketing journalist.
If your website is not HTTPS, you're in trouble.