Mar 28, 2016
Today on Marketing Blend I talk about the algorithmic feeds. Yes, they are taking the social media world by storm. It's as big, loud, thunderous feed, full of things you may "like." The free gravy organic reach train is coming to an end. Facebook started the trend and now Twitter and Instagram have followed. They claim it's for the user, but, the purpose it for more money from ad revenue. Facebook is profitable because of this tactic and Instagram has followed. It has not gone smoothly, though. There are people unhappy with this move. The great thing about social media was discovery. People went to these sites/apps to find interesting content. Now these companies are taking that away. This is in favor for making more money. This does put pressure on small businesses. These spaces are going towards the big brands that can afford big budgets. This means that small businesses need to be sure they are creating quality content that people want to share. It is also a great way to try some creative/risky strategies. 2016 is turning out to be an interesting year.