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Digital Coffee Podcast

This podcast dedicated to all things tech. The story of how this came about was ordinary, maybe, but what I want to do with it, is extraordinary. I was working at a coffee shop and pondered my love for coffee and tech. I have also grown up around tech. I also had a new passion for coffee. This idea stayed with me until I figured out the name. Digital Coffee was born. So, with this idea I look at tech as I do coffee. How is the “tech brewed?” In my reviews, I look at it as a taste test, except I don’t drink the tech. I mean, who would? If you do, please let me know how I can! Anyways, if you feel like this is a great space to learn and have fun with tech, then, feel free to support me. I don’t mind at all! If you enjoy my podcast and blog please consider support me here: https://www.patreon.com/digitalcoffee Schedule: Monday: Digital Coffee Friday: Gamer’s Cafe Saturday: Marketing Blend Gaming on the Weekend! Twitch Youtube
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Now displaying: Category: business
May 21, 2017

It's a new episode of Morning Marketing! This week I will talk about Facebook's ridiculous community standards for articles. Google updates and more! Enjoy!

Show Timeline:

  • Salesforce adds Einstein
  • Facebook adds new rules for articles
  • Facebook now targets posts for "fake news"
  • Google has Chrome to VR and AR
  • AMP gets more ads
  • CUI could be part of your next marketing strategy
  • Google actions are opened to developers
  • Features you missed for Google My Business
  • More ads coming to Google Play Store
  • The Google Buy Button is coming
  • Google Analytics is unifying non-AMP and AMP stats
  • You can schedule campaigns in Adwords offline
  • Alexa gets push notification
  • Facebook updates Messenger
  • Pinterest is getting pin stats
  • Youtube may open live to everyone?
  • Medium adds audio
  • Facebook is unifying their notificaitons
  • Women gets more likes than man on Instagram
  • Why you need to stay neutral

Highlights from the Show:

  • Hate speech is subjective. I could say communism is hate speech, but, another person may not see that.
  • Marketers, you're whole point is to maximize profits. That means doing business with people you do not agree with.
  • Every generation is different from the previous one.
  • CUI is the next frontier for marketing.
Feb 28, 2017

Today's Episode

Hootsuite is a popular social media scheduling tool. It recently got into ads with its purchase of AdEspresso recently and now its buying another company. It's an interesting time for the company. It also looks like Hootsuite and Buffer are going in different direction. Buffer is shaping to be more of a content management tool and Hootsuite is more about the ads and analytics side of the business. The industry is maturing and we will see more and more companies buying other ones. This is the nature of business.

Find out more down below.

Show Timeline:

  • Urban Airship is the first mobile wallet to have Apple Pay
  • Hootsuite continues its spending spree
  • Facebook ads mid-roll to their live stream videos
  • Longer videos may be better for engagement
  • Google is changing the ads icon
  • AMP links showing up outside of search results
  • Cloudfare had a terrible bug
  • Google Allo coming to the Desktop
  • HTTPS should reach 50% search results by 2017
  • Google My Business has some new guidelines
  • Snapchat Lens game could be interesting for marketing
  • Instagram adds multiple album posts
  • Google is shutting down Spaces
  • Perspective from Google only lets you see the nice side of the internet

Apps/Programs to Try:

Highlights from the Show:

Every scandal in tech is bleed and politics is gate... hmmm

These new lens games from Snapchat has some interesting potential

Soon people are going to be too lazy to type words in Google search. All emojis!

Support:

Like these podcasts?  Support me on PodbeanPatreon, and PayPal!

Community:

Join the Slack and Discord community to talk about tech, marketing, and gaming!

Feb 14, 2017

Today's Episode

Google ads, they are effective. Even Google has figured out the right formula for their own products. However, Google ads to affect ads. This is going to be an increasing problem the more Google pushes into products. Companies should try to beat their ads. It's not right given that Google knows their system very well, but, that is the world we live in.

The funny part is seeing Facebook activity going down. This may be what most people were feeling. It has been felt for a while that people do not use Facebook as much as they use to. This is why Facebook has moved into developing countries. They know people use other sites or have canceled their accounts. 

Show Timeline:

  • Facebook opens it's merit to a third-parties
  • Activity falls on Facebook in 2016
  • UGC is the best on Facebook!
  • Google image search lead goes to Pinterest
  • Hootsuite buys AdEspresso
  • Pinterest Lens
  • How Google's own ads impacts auctions and bids
  • Google can delist spam because of the First Amendment?
  • No word on algorithm changes for Google
  • New updates to Google Data Studio
  • LinkedIn adding more tools and an option to remove comments
  • Marketing is turning political and we all lose.

Apps/Programs to Try:

Highlights from the Show:

Pinterest Lens has some interesting business opportunities for brands.

It should be no shock to anyone that Facebook engagement is down.

I am not sure giving an option to disabling comments on LinkedIn is a wise move.

Marketing is becoming on who is the right ideology and it's my generation's fault.

Support:

Like these podcasts?  Support me on Podbean and Patreon!

Community:

Join the Slack and Discord community to talk about tech, marketing, and gaming!

 

Feb 7, 2017

Today's Episode

The Super Bowl. It's a time for people to get together and enjoy two teams fighting for a title. One of the reasons why the Super Bowl got so popular is because of the commercials. Businesses decided to make their commercials spectacles that were funny. Football brought people together. It did not matter what political affiliation you were, it was time to watch a great game... hopefully. Now, that seems like an impossible task. This year some businesses decided to go political.

However, it was not all of them. Some still showed their funny side, but, others missed the ball. In this tense time in America, businesses need to understand that it is getting worse. You can stand for something, but, be prepared to suffer some consequences for that. Audi is the best example. They decided to make a commercial about gender issues and forget they were selling cars.

This episode is all about the commercials and other things that happened at the Super Bowl. Mostly, it has to with the messaging and making sure you do not do something that will set a group off or a smaller group. Find out more down below

Show Timeline:

  • Talking about the Super Bowl
  • Rating the Ads
  • Once again, telling why it's important to stay neutral
  • How companies will pay for their political statements
  • How bad some companies were not understanding the event or their audience
  • Why Lady Gaga made a better choice
  • What I want to see businesses doing in the future

Apps/Programs to try this Week:

Highlights from the Show:

I feel bad for Budweiser, their message was hijacked.

Audi, you are going to pay for your commercial.

Secret had the best marketing campaign. They knew their audience.

Support:

Like these podcasts?  Support me on Podbean and Patreon!

Community:

Join the Slack and Discord community to talk about tech, marketing, and gaming!

Jan 31, 2017

Today's Episode

Starbucks virtue marketing. It's similar to virtue signaling. Too close from what I've seen. This is a way for a company to capitalize on a political controversy for monetary gain. They have done it before and will do it again. The problem with this is the company equates that every customer is a monolith. That is not true. No one agrees with you 100 percent. I do not care how close you are with your friend, there will be disagreements. Starbucks is painting itself into a corner, if they are not careful, their sales could drop.

The reason is my generation. My generation is the best virtue signaling group I have ever seen. It needs to stop. You are not making a change and you are forcing businesses into stupid decisions. Culture is a pendulum. One moment, one idea is popular, then years later, it switches. This is usually because of the next generation coming of age. I hope Starbucks weighs its risks, because this is a bitter fight in American culture, be sure you know what this means.

Show Timeline:

  • Study finds Amazon is the most trusted SMB
  • Twitter NFL stream is huge
  • Branch unveils AMP Deepview
  • Uber gets backlash because of doing business
  • Facebook now ranks video by completion
  • Try content repurposing
  • New Messenger ads make them unavoidable. Don't make them suck
  • Organic Content and Social Media Success
  • Twitter now has an Explorer Tab
  • OkCupid and bias data
  • Why brands still need to be neutral
  • Your customers are not monoliths
  • Starbucks virtue marketing

Apps/Programs to Try:

Highlights from the Show:

Customers are not monoliths and your service is used by people of different thoughts.

OkCupid may have a problem if it keeps doing this.

Virtue marketing. It's like virtue signaling for businesses.

Support:

Like these podcasts?  Support me on Podbean and Patreon!

Community:

Join the Slack and Discord community to talk about tech, marketing, and gaming!

 

Jan 24, 2017

Today's Episode

It happened, LinkedIn update is a great step forward in 2017. They unveiled their new web design and it looks great. They were talking about it for months and now they are rolling it out. I will add that I do not have it yet. It's a really slow rollout. If you have not gotten it yet, just sit tight. The update emphasizes content. This is just the push to be more modern on their website. It needed to happen. It's the best gift for social media in 2017!

I also talk about the need for businesses to stay neutral. It is the best policy. Unless you can guarantee there is no backlash and you are on the side that wins, it's a bad idea. If you want to know, Target paid the price for this. The bathroom policy good or bad had a consequence. Their sales went down 20 percent. It was a bad business move.  Find out why down below.

Show Timeline:

  • Youtube gets access to Google ad targeting
  • People are not happy with Twitter
  • LinkedIn gets a web redesign
  • Pinterest offers ad groups to paid campaigns
  • TripAdvisor gets interesting
  • Staples made a useful easy button
  • DuckDuckGo is getting bigger
  • A new study shows best and words keywords
  • Is progressive web apps the future?
  • Google updates Google+?
  • Business should not say and stay out of politics

App/Programs to Try this Week:

Highlights from the Show:

TripAdvisor needs to step carefully about this new update.

Google still cares about Google+, weird.

Businesses need to stay neutral when we talk about politics.

Support:

Like these podcasts?  Support me on Podbean and Patreon!

Community:

Join the Slack and Discord community to talk about tech, marketing, and gaming!

Jan 17, 2017

Today's Episode

Facebook announced new live features for brands. Now you can live stream through your brand page on the web. This means brands can do better live video with better equipment. My brand page does not have it yet, but, social media companies do slow rollouts. The good thing for users is there is a potential for better content. That's what digital marketers are all about! Also, be aware that more live streaming is going to happen. This could make it oversaturated in a matter of years. That means making a plan and calculating what is going to be the best content for your fans.

We now turn to the demise of App.net. I know many of you may not have heard about this, but, it was supposed to be the alternative to Twitter. It was an interesting platform, but, it was too similar. The problem now is new companies copying another platform. Never do that. Be your own platform. Find out more down below.

Show Timeline:

  • Gen Z more resistant to ads
  • Instagram is testing ads in Stories
  • Facebook adds more live feature
  • Facebook let's advertiser target rival dynamic ads
  • mid-ad rolls are coming to video for Facebook
  • New Pixel is coming.. Facebook Pixel
  • Twitter Dashboard shuts down.
  • Google trying to make simple web builder for small businesses
  • Snapchat releasing universal search
  • link command is dead. Stop using it.
  • What issues were discussed the most on Facebook and Instagram
  • Youtube releases Super Chat and payments options for live
  • App.net is no more
  • The Fake News debacle and how to avoid it

Apps/Programs to Try this Week:

Highlights from the Show:

Fake news affects more than journalism.

Twitter needs to focus on who they are, they don't know that.

Gen Z is all the rage now. Sorry, Gen Y, you're old.

If you want to succeed with Gen Z, do interesting stories, good music and be funny.

Support:

Like these podcasts?  Support me on Podbean and Patreon!

Community:

Join the Slack and Discord community to talk about tech, marketing, and gaming!

Jan 9, 2017

Today's Episode

Vine is shutting down soon. This is not a surprise to anyone. The social platform was not supported by Twitter and it focused on live streaming. The audience dwindled and it is shutting down. It will live on as a camera, but, take a backseat to Periscope. It's a shame to how this all went down, but, six-second videos did not need a standalone platform. This is the best alternative. It is a reminder that everything can die and build your audience on different platforms is a wise decision. There are other platforms to do short video. There is no shortage of that. Facebook did a short update to brand pages. It's an interesting way to get business to post different content. I wonder if it will be any good. Only time will tell.

Show's Timeline:

  • Taboola changes from widget to platform
  • AOL unveils brandbuilder for your brand's ads.
  • Amazon made more money than any other e-commerce site
  • Alexa a marketer?
  • Google will put local numbers in ads
  • Vine is going offline Jan 17th
  • Airbnb using Twitter 360 video
  • Facebook adds new post prompts for brand pages

Apps/Programs to Try:

Highlights from the Show:

Google has been doing some dumb stuff on the business side.

Alex could be great to getting new customers.

The demise of Vine shows you can not solely be on social media. You need a website.

Support:

Like these podcasts?  Support me on Podbean and Patreon!

Community:

Join the Slack and Discord community to talk about tech, marketing, and gaming!

Jan 2, 2017

Today's Episode

Happy new year! Well, 2016 is done and now it's time to find the digital marketing future! Yes, I will go through some marketing news and give you my predictions of 2017. The marketing industry is going through a transition and it is a needed one. Now is a great time to tell you what I would like to see in 2017. Live and recorded video is going to be more and more popular this year. There is more, but, you have to find out by listening! I do hope everyone had a great New Years Eve! That you look forward to 2017. Let's all create great content and killer marketing plans.

Show Timeline:

  • Why we should be worried about Map Maker shutting down
  • Hmmm is something wrong with AMP?
  • You may be doing ads on LinkedIn wrong
  • Periscope launches 360 live video
  • Amazon is testing Adwords with product ads
  • Is your website HTTPS? No? It should be.
  • Is LinkTree the answer to your Instagram marketing?
  • Facebook launches live audio
  • Which one, Instagram or Snapchat?
  • Finding the digital marketing future (my 2017 predictions)

Apps/Programs to try this week:

Highlights from the Show:

Google gave small businesses a bigger problem with spammers on its Map app.

In 2017 I think there will be a rise of the marketing journalist.

If your website is not HTTPS, you're in trouble.

Support:

Like these podcasts?  Support me on Podbean and Patreon!

Community:

Join the Slack and Discord community to talk about tech, marketing, and gaming!

Dec 4, 2016

Today's Episode

The web is an everything changing environment. We are in 2.0 and now web 3.0 is upon us. It seems to be more about voice search and AMP. This could change, but, we are in an interesting. Yes, everything changes quickly; sometimes more so than we want. I go through why you need to know this and at least look into it. Also, Pinterest launched a new feature called showcase. This allows brands to showcase boards that may not be performing well and products your selling on Pinterest. I like this new feature. I think this could help brands show off their best content. This could bring more engagement to brands if they do it right. If you have not seen it yet, then you don't have a business page. You should probably get on that.

Anyways, on with the show!

Marketing News Analyzed:

  • Pinterest launches Showcase
  • Report on business, Facebook and ads
  • Twitter has ranked conversation on mobile
  • Is video metrics still a work in progress?
  • Bing and Google up the file size of sitemap files
  • New features coming to Adwords
  • Bye bye content keywords!
  • Wordpress going all in with HTTPS in 2017
  • Google testing out messaging business feature
  • A study on Podcast and Linkedin
  • Facebook is building another Snapchat feature
  • Opinion: Voice SEO and AMP the new SEO long game

Apps/Programs/Products To Try:

Tweetable Quotes:

Web 3.0, or SEO 3.0 is going to be Voice and AMP.

Pinterest showcase is something every brand should use.

As we know from Facebook, metrics are a work in progress

Support:

Like these podcasts?  Support me on Podbean and Patreon!

Community:

Join the Slack and Discord community to talk about tech, marketing, and gaming!

Nov 27, 2016

Today's Episode

Businesses care about their brand voice. It is the only thing customers know about the brand... usually. This is the way the company conveys its message to the world.  Businesses spend hours on getting it right. However, have we gotten it all wrong? This election shows always being sorry for any perceived outrage may not be the best strategy. Maybe, just maybe, we marketers need to branch out and have a slight offending voice. We all know we cannot please everyone. Businesses do try, but, fail at it all the time. Pleasing everyone is never a great strategy. Losing customers is not either, but, you will lose some customers. I have never seen any business keep all their customers. The reason is, not all of their followers are loyal customers. They may be a one time purchase. It's important to know that and work to make a brand voice that speaks to your loyal customers.

Find out more down below.

Marketing News Analyzed:

  • More than one way to promote your app on Google!
  • Mobile targeting slowly getting better
  • Facebook is done with Marketing Partners
  • Instagram adds live video and disappearing messages
  • Twitter is the most used social sharing button
  • Facebook and search
  • Facebook has some explaining to do
  • Questioning Facebook Metrics
  • Should we rethink Brand Voice

Apps/Programs To Try:

Tweetable Quotes:

I am starting to question how good Facebook's algorithms are.

Have we been doing brand voice all wrong?

Search is going to be big for Facebook in 2017.

Support:

Like these podcasts?  Support me on Podbean and Patreon!

Community:

Join the Slack and Discord community to talk about tech, marketing, and gaming!

Nov 17, 2016

Today's Episode

Coffee For Two is here! It's going to be a once a month interview show. Yes, this is a new section of the podcast where I interview Julie LaCroix. She is a great person that helps anyone out with figuring out your career path.  It's a great time of learning and fun. If you have listened to me for a while, I always got between sarcasm, witty, and let you learn something. Hint: You should always learn a new skill.  Life is hard, it can be rewarding too. I hope this helps and if you have anyone knows someone I should interview, let me now in the comments below. I enjoy talking to new people and learning from their experience.

Topics Discussed:

  • The Keys to Writing a Great Resume
  • Four Key Steps to Writing a Great Resume
  • What is Your Purpose
  • Self-Branding and why it's important
  • Is Social Media Needed?
  • Should People Get An Alternate Social Profile?
  • Talking about People's Passions
  • 5 Great Tips From Julie
  • Learning New Skills
  • and more!

Tweetable Quotes:

Should people make an alternate social media  account? Are you talking about the election, Brett? Yes.

Should people create a creative resume? It depends on your industry

Your resume should not have an objective. 

Make sure your resume has focus

Contact Julie:

For more in information about Julie and to schedule a time here's her website

Credit:

outro music by http://www.bensound.com/royalty-free-music/track/sci-

Support:

Like these podcasts?  Support me on Podbean and Patreon!

Nov 13, 2016

Today's Episode

Oh, GrubHub. This is not your week. The CEO needs better training from his PR team. This will be one of the worst blunders the company has done. I know you may not like political ideologies, but, having people not agree with you is a good thing.  He should have seen this as a strength and not made it look like his employees that voted for Trump should quit. This should be a lesson for everyone. There is some backlash from his email. No one is immune to this. Anyways, Periscope is making some interesting moves. I like where they are going. They have not been competing well against Facebook Live. I hope Twitter is getting focused on what it does best. We shall see if this all pays off.

Scroll down to hear more!

Marketing News Decoded:

  • Facebook changes its racial-ad targeting
  • Facebook makes changes to its audience network
  • Messenger will now have ads
  • New survey shows Prime Members love Amazon
  • Instagram adds new features to Stories
  • Instagram is testing shoppable pictures
  • Instagram is testing its own live video
  • Snapchat takes Instagram's rewind feature
  • Pinterest adds more to its marketing program
  • Bing introduces app installs
  • Google is cracking down on bad websites
  • Periscope adds Superfans, Groups and more
  • Why you should remain neutral in an election
  • Facebook has an algorithm problem.

Apps/Programs to Try:

Tweetable Quotes:

We always talk about diversity. What about diversity of thought?

I pity GrubHub's PR team

Periscopes new features should help with the follower base. Twitter needs to double down on what it does best

Let's be honest, we have different tastes.

Credit:

outro music by http://www.bensound.com/royalty-free-music/track/sci-

Support:

Like these podcasts?  Support me on Podbean and Patreon!

Oct 30, 2016

Today's Episode

Social media plans are important for any business, brand, or personality.  It's good to have a goal or plan for your business. Social media companies are fickle and they change all the time. It's a good strategy to be on more than one social network. However, not being on every social network. The biggest reason for this is any of these sites can shut down. They can  pivot and do something different. There is no guarantee that the platform will not change or be there for a long time. It is unknowable. However, the site you can control is your own website. This is your best asset and something you need. Your website is the place you call home. Treat your home well. 

Scroll down to listen to the show.

Marketing News Analyzed:

  • Reddit launches ad targeting
  • LinkedIn did well last quarter
  • The ugly earnings of Twitter
  • Twitter is shutting down Vine
  • YouTube enables end screen for everyone
  • Google Partners gets a bad bug
  • AMP is something everyone is not happy about
  • Google Tag Manager adds better support for Amp
  • Mobile paid ads grew 136%
  • Facebook takes more features from Snapchat
  • Why you should diversify your social media presence

Apps/Programs To Try:

Tweetable Quotes:

It's important to have a diverse social media plan.

The problem with Vine is Twitter did not support it well.

It's wise to observe what these social networks are doing.

Credit:

outro music by http://www.bensound.com/royalty-free-music/track/sci-

Support:

Like these podcasts?  Support me on Podbean and Patreon!

Oct 22, 2016

Today's Episode

Live streaming is showing great potential for businesses. It's also scaring the TV news media. The Presidential Debates showed an increased interest watching these debates live and online.  The rise of live streaming was quick. In a few years, we saw several companies pushing into this new form of media. We will soon see the leaders. Marketers, it's important to find out which platform is the best fit for your brand and company. There's also new data on location-based data. This has some interesting insight into where you should advertise. What companies you should partner with and more! It shows off how important this will be in the near future.  Also, Facebook has released new CTA buttons. This is just in time for the holidays. It's time to experiment with these buttons. Find out which ones works best for your business. I'll be testing out, "Shop Now." I am selling some great products on my store. Find out more below.

Also, Scroll down to find out more!

Marketing News Analyzed:

  • Facebook will now re-rank content client side
  • Facebook has several new call-to-action buttons
  • WP Engine is making lots of money
  • IAB posts standards for dynamic content ads
  • Research about primary buying habits
  • Pinterest announces the Pin Collective
  • Google bring Survey 360 to its 360 suites 
  • Google only looks for the HTTPS tag for ranking
  • Adwords gets a new extension for manufacturers
  • Foursquare releases data on why location-based data is important
  • Why live-streaming is important
  • Instagram is testing out live streaming

Apps/Programs To Try:

Tweetable Quotes:

If you are not pricing competitively, you're losing sales

Location-based data is important.

Your work equals your content. Do it well.

Credit:

outro music by http://www.bensound.com/royalty-free-music/track/sci-

Support:

Like these podcasts?  Support me on Podbean and Patreon!

Oct 16, 2016

Today's Episode

In marketing, content matters. It's important. It matters how you treat potential candidates. In the long run, they could be your future customers. That's if you treat them well. If you don't, they will never and tell their friends not to go there. It's important that your content is consistent with your words. HR people please stop writing words without looking at what you are saying. However, Google is updating their platforms. They are making sure every program/platform is material design. This is not a bad policy. It's going to make it look better and make analytics better to read.

Anyways, scroll down to listen to the show.

Marketing News Analyzed:

  • Facebook testing out ads in groups
  • Google acquires Famebit
  • Instagram is doing some interesting things
  • Workplace by Facebook aims to shake up the professional communications
  • Google Analytics updates its Desktop UI
  • Adsense gets a new UI design
  • Facebook to implement an ad rank
  • Pinterest has 150 million users
  • Periscope Producers launches
  • Twitter to update its replies and mentions
  • Snapchat wants better ads
  • Google will have two indexes
  • Google new AMP tool helps your site
  • Your Content Matters More Than Your Words
  • and more!

Apps/Programs To Try:

Tweetable Quotes:

Your content reads louder than your words.

Pinterest is getting more men. The old data of only women is not true anymore

I like the new UI for Analytics and Adsense

Credit:

outro music by http://www.bensound.com/royalty-free-music/track/sci-

Support:

Like these podcasts?  Support me on Podbean and Patreon!

Sep 29, 2016

Today's Episode

Google has released a lot of new features for its analytics software. Prior to this, you could only use the optimizer, data source on the 360 program. Now, they have released beta versions that will help SMBs understand their customers more. This is a great time to learn more about those products. Facebook is a mystery to me. There metric was flawed, but, they did not want to report that.  They decided to release a work social network for some reason. Facebook makes not sense.

Anyways, scroll down for more!

Marketing News Analyzed:

  • There's a hidden cost to content marketing
  • Google adds free versions to its 360 program
  • Cross-device retargeting is here on Google
  • Google updates Penguin to 4.0
  • Oracle has an update for its marketing cloud
  • Twitter adds an ad that targets clicks and conversions
  • Twitter lets people create moments
  • New studies on ads and they are interesting!
  • Facebook has 4 million advertisers... woohoo?
  • Facebook messed up their algorithm... or they just suck anyways
  • Salesforce goes after commerce
  • Facebook At Work is launching soon
  • Opinion: Brands beware of political issues

Apps/Programs to Try:

Tweetable Quotes:

I do not see a point to Facebook at Work. Why?

Brands be sure you understand the blowback for taking a stand.

Facebook, you should have fixed your crappy algorithm.

Credit:

outro music by http://www.bensound.com/royalty-free-music/track/sci-

Support:

Like this podcast? Support me on Patreon!

Sep 22, 2016

Today's Episode

Ads, they are a valuable tool This is what will drive sales for businesses. Social networks have their ad programs. They are mostly good if you have a great marketer doing some great ads. We are at an interesting time. The better campaign you have, the more likes, the revenue you could get. The problem is the blockers people are using. Each year people install these programs. Marketers and advertisers are not doing their jobs. We can do better. However, Google launched Allo. This messaging app is interesting. The question is, will it capture a chunk of the market?

Next, I look at the tools that support Twitter "longer tweets." This has finally been released. Many people are happy. Learn more below!

Marketing News Analyzed:

  • Twitter's "longer tweets" does not apply to ads
  • Instagram redesigns call-to-action buttons
  • Instagram rolls out a save draft feature
  • Google, Facebook, and IAB want to make better ads
  • Pinterest makes making promoted pins easier
  • Facebook wants to show you how well their ads to
  • The short list of tools that support "longer tweets"
  • The difference between Snapchat Stories and Instagram Stories

Apps/Programs To Try:

Tweetable Quotes:

You can create a Pinterest campaign in 9 seconds!

It should be interesting to see if Allo will be any good.

Credit:

outro music by http://www.bensound.com/royalty-free-music/track/sci-

Support:

Like these podcasts? Support me on Patreon!

Sep 15, 2016

Today's Episode

Nobody ever wants to be in a crisis, but, many businesses find themselves in one. The honest truth, your company is going to be in one. That's unfortunate, but, there are ways to be prepared. The best way is to have a crisis plan. This will give you the best way to deal with a crisis. A well thought out and researched crisis plan can be the best gift any marketers or PR practitioner can do. On this episode, I go through the basic of a crisis plan. I also talk about how to do a rebranding right. There are many companies that do this. Some do it well, others, need work. Do not be the latter. It's important to do a rebranding your customers can get on board with.

Anyways, scroll down to listen to the show!

Marketing News Analyzed:

  • Youtube becomes more social
  • Google introduces a new ad for Youtube
  • Vimeo has a new business tier plan.
  • Snapchat adds retargeting because it's creepy?
  • Facebook adds a buy button and integration with bots
  • Instagram has a tool to combat comment abuse
  • You can move Google Analytics properties
  • Facebook and Twitter join forces to fight clickbait
  • Twitter releases new features for tweets this month
  • Get ready for Apple Pay
  • Handling a Crisis
  • Doing rebranding right

Apps/Programs To Try:

Tweetable Quotes:

Finally, you only have to worry about the words being too long on Twitter.

Be sure to properly research when writing your crisis plan.

Google is finally doing social media right.

Credit:

outro music by http://www.bensound.com/royalty-free-music/track/sci-

 

Support:

Like these podcasts? Support my podcasts on Patreon!

Sep 8, 2016

Today's Episode

Data is air for marketers. It is what we need to run a business. Without knowing what is going on, we are lost. Guessing cannot be a major part of marketing. Even the smartest people can be wrong. Data and analytics are the tools every marketing department needs. However, some marketers do not use it correctly. They see what is doing ok and keep doing the same thing. That's now what is going to make a company successful. A friendly reminder! Always use data to your best advantage!

Time for the show!

Marketing News Analyzed:

  • Adobe adds analytics for live video
  • Harvard Business Journal and using analytics for customer value.
  • Do not be filtered out by Google!
  • Google Analytics has a Google Now-like feature
  • Snapchat is on the rise
  • Skype for Teams is a real thing
  • LinkedIn is redesigning its business pages
  • Facebook is testing a new feature
  • Google does not like pop-ups
  • and more!

Apps/Programs to Try:

Tweetable Quotes:

Skype for Teams could be great for Microsoft.

The new redesign for businesses pages on LinkedIn looks great!

Google has sent a message to marketers. No pop-ups.

Credit:

outro music by http://www.bensound.com/royalty-free-music/track/sci-fi

Support:

Like these podcasts? Support me on Patreon!

Sep 1, 2016

Today's Episode

Brand Voice, it's an important aspect of marketing any business. However, many companies do not seem to have it. The problem can be many things. The marketing person does not know about it. The business hires an unseasoned marketer. The main reason, the marketers does not make time. Being a marketing professional is difficult. There's always something going on. The marketers can at times, put out many fires. They are the ones doing the communication for the company. That means internal and external communication, speech writing and more. Hats off to all my wonderful marketers. You are one in a million.

Anyways, on with the show!

Marketing News Analyzed:

  • Twitter loves content creator 
  • Snapchat has a big update for its iOS app
  • LinkedIn supports hashtags.
  • Google Analytics adds workspaces 
  • Pinterest updates it ad platform
  • Facebook is making offers better
  • Facebook is making the web faster
  • Instagram launches zoom
  • Why a brand voice is important

Apps/Programs to Try:

Tweetable Quotes:

Having a brand voice keeps the company on point.

I do not understand why LinkedIn did not roll out hashtags on web and mobile.

Facebook, if I am paying you, I should get what I paid for.

If you're not on Pinterest, you should be.

Now small businesses can make geofilters.

Support:

Like these podcasts? Support me on Patreon!

Credit:

outro music by http://www.bensound.com/royalty-free-music/track/sci-fi

Aug 25, 2016

Today's Episode

Business has more options than ever before. It's knowing what tools to use. I gave my short list of tools that I use to stay ahead or at least keep going. I do have a full-time job. If not for the tools I use, I would not be able to do this. Also, I talk about some interesting data about video ads, Pinterest now owns Instapaper. That is one of the best acquisition I've seen in a while. It makes the most sense.

Anyways, on with the show!

Marketing News Analyzed:

  • Marketers and are making more videos ads
  • Pinterest buys Instapaper
  • Google says ok to more than three ads
  • ScribbleLive buys Linkdex
  • Twitter adds a DM business button
  • Google hates full page ads
  • The apps I use to run my business

Apps/Programs to Try:

Tweetable Quotes:

Pinterest buying Instapaper makes sense.

I like using Buffer to schedule out posts.

LinkedIn's website is a collection of new meets old website design.

Credit:

outro music by http://www.bensound.com/royalty-free-music/track/sci-fi

Support:

Like these podcasts? Support me on Patreon!

 

Aug 18, 2016

Today's Episode

Videos are taking over all the internet. People love to consume it. YouTube was the start of the revolution, but, it has crept into every social network. Pinterest introduced video ads. It's an important part of the marketing strategy. If you are not trying to make videos, you are missing out on opportunities. However, a big problem with creating a social media strategy is choosing the right social networks. Very few make it past a year. It's more important to maintain your website. This is your brand home. Make sure you treat it well.

Anyways, on with the show!

Marketing News Analyzed:

  • Pinterest adds a new video ad format
  • Facebook and it's awesome carousel ads
  • Instagram copies Snapchat again
  • Snapchat still rules the stories!
  • TSU and Blab have shut down
  • The reason why you should have and care about your website

Apps/Programs to Try:

Tweetable Quotes:

Facebook stop blatantly copying. I feel like The Social Network was true.

Social media lives a dies by its users. Websites will always be needed for your company.

Pinterest's new ad is interesting.

 

Support:

Like these podcasts? Support me on Patreon!

Aug 11, 2016

Today's Episode

Ad blockers, the necessary evil of online browsing. Most people use it to do anything on the web. Ads have become a problem. They are disruptive to the flow of posts. There are full-page ads that disconnect the consumer from the content. Publishers and marketers created this mess. This is a big problem. My professional pushed people to use ad blockers. Now, Facebook has to do something drastic. They need to make sure people are seeing ads. This is where the majority of their revenue comes from. More ad blockers used, then no money generated. I may not like Facebook, but, I understand why they are doing it. I also talk about the state of social media marketing. It's similar to tech. There's a lot of new tech being used and video is the dominant medium for this space. The future is interesting.

Anyways, listen from more of my insight.

Marketing News Analyzed:

  • Facebook gives the finger to ad blockers
  • Facebook has new metrics for video
  • Twitter opens up Moments
  • Redesign of Adwords comes to most users
  • Pokemon Go. A social network?
  • State of Social Media Marketing

Apps/Programs to Try:

Tweetable Quotes:

Facebook likes to put ads into everything

Facebook dislikes ad blockers.

Adwords is finally getting the redesign

We as marketers need to find a better way to advertise.

Support:

Like these podcasts? Support me on Patreon!

Aug 4, 2016

Today's Episode

I've said it before, marketers and advertisers do not make great ads. They are usually ok, but, mostly bad. The new reports show that publishers and marketers care about the impressions than trust. If we do not find a way to make them better, there go the profits. However, Facebook is doing well in that aspect. They also love to stuff anything with ads. They are ad happy. That's a problem. It's why people use ad-blockers. The problem is, it's only going to get worse. We need to find a better way. I hope we can strike a balance between revenue and trust. Trust is hard to get back.

Marketers know that trust is everything. Let's continue to build that trust between our company and customers. Anyways, on with the show!

Marketing News Analyzed:

  • LinkedIn cautiously steps into video
  • Instagram copies Snapchat
  • A report on why most Native Ads suck
  • Google adds AMP to organic search results
  • Facebook adds mid-roll ads to live video
  • Reddit thinks brand sponsored post is a good idea
  • Another study on Millennials
  •  A study on who has the most shares on social media
  • Instagrams is testing a comment moderation tool

Programs/Apps to Try:

Tweetable Quotes:

LinkedIn finally got into video... like putting your foot out and waving it around.

Looks like publishers do a terrible job of telling people this is an ad.

The report is good except they do not know the ages of Millennials.

Support:

Like these podcasts? Support me on Patreon!

Jul 14, 2016

Today's Episode

Once, again I am talking about Pokemon Go. Marketers are wanting in on the action. They see a goldmine in the popular game. Even though I am skeptical about how popular it will remain, there's big business in it. This idea is not new. Ingress was the predecessor of Pokemon Go. Pokemon is actually an updated version of Ingress. The reason marketers want in is the amount of people playing it right now. There are millions of people playing. It's more popular than Tinder, Twitter, and has better engagement than Facebook. That's huge! 

However, I do caution that early result can wane. We've seen it before. Vine is struggling with that right now. Even though it is an interesting platform. There is not a lot of interest in it anymore. I hope Vine can right the ship, but, I think it may fold into Twitter. 

Anyways, on with the show!

Marketing News Analyzed:

  • Facebook is testing out new Business Profiles
  • There's trouble on the Vine
  • Facebook does a study on gamers, that does not define gamers...
  • Businesses want in on Pokemon Go
  • Oops! The Holocaust Memorial Museum in Washington, D.C. and the Auschwitz Memorial do not want to be a part of Pokemon Go
  • FTC warns Warner Brothers about their practices with influencers.
  • Mozilla is going to crowd source content
  • Simply Measured brings a handy tool to marketers
  • Twitter is giving more data to brands
  • Podwave helps brands advertise on Podcasts
  • Why you should not forget about Twitter
  • and more!

Apps/Programs to Try:

Question:

Do you use Twitter well?

Tweetable Quotes:

I think the research is interesting, I wish they would tell me who they define gamers.

Facebook Desktop ads do not matter to Facebook.

Twitter needs to figure itself out. Vine needs to do it quickly.

If brands/retailers can decide where to place Pokemon this could be great. Like placing them on a sale item or a hot item.

Support:

Like these podcasts? Support me on Patreon!

Jul 7, 2016

Today's Episode

Social media these days, its always seems like we are being duped as businesses. Even the future of social media can be murky at times. Facebook is the worst offender. Facebook was great for businesses in the beginning, but, since they are so big do not care. Make no mistake, they are there to make money. The best way is to limit the exposure of a business, then implement an advertising scheme. Facebook has once again proved that every business needs to diversify. Never put all your resources into these companies because their strategy and business plan will change. 

Anyways, on with the show!

Marketing News Analysed:

  • Twitter is testing out new features.
  • Google decides to close Adsense accounts
  • Facebook adds more options to its Messenger platform
  • Facebook and the new news feed.
  • My thoughts on Twitter and Facebook

Programs/Apps to Try:

Question:

What do you think of Twitter? Where do you think Facebook is going?

Tweetable Quotes:

Facebook is going to be Messenger.

Twitter is a micro-blogging site. Why are people comparing it to Facebook?

You  cannot make a great point in a small space.

Jun 16, 2016

Today's Episode

Do you ever feel like marketing is becoming a daily event of catching up with new features, rules or programs coming out? I know I sometimes feel like that. The good news is, there are places like this to help. I also found businesses like Buffer and Hootsuite to be great resources too! It's great to see Youtube creating apps for small businesses. This allows them to create their own videos or ask for help. Sometimes, SMBs do not have the time or energy to put in videos. Even though it is the most popular media consumed on the internet, it does take a lot of time. However, businesses should be figuring out how to do it well. There are so many apps out, you have options.

Anyways, let's get the show start!

Marketing News Analyzed:

  • Snapchat is upping its game on ads and analytics
  • Twitter is letting brands target ads based on emojis
  • Youtube reveals Youtube Director. A way for small businesses to make video ads
  • A new social intelligence tool that lets brands search organic and paid posts
  • Facebook released new tools for location advertising and analytics
  • A new survey suggests that Android Pay is the most popular P2P service
  • Pinterest buys Flesky
  • Pinterest updates its advertising tools
  • and more!

Programs/Websites and Guides:

Question:

What do you think about Local SEO?

Support:

Like these Podcasts? Support me on Patreon!

Jun 9, 2016

Today's Episode

Social media designs are always changing. Pinterest, Twitter, Snapchat and Facebook all go through it; some are better received than others. However, it is a fact of technology. Another fact is how much traffic each site brings. Some are better than others and some drive awareness better than others. Ads are another industry that is going to change. Many people do not like ads. Digital ads have been terrible for years and now companies are starting to take notice. Ad blockers and some browsers are going after these bad practices and it's going to hurt companies. The problem is, it's our fault. We let this happen and now we pay the price for it. People can only take some much before they start taking action. It's always better to make great ads and take your time with them. Throwing ads out there is not going to cut it anymore. We have to make the best ads possible if we want people to buy our products. Final thought, there are many tools out there pick the right tool that you are comfortable with. Tools are meant to be used.

Marketing News Analyzed:

  • Facebook Pages are going to change... hopefully for the better
  • Pinterest really does drive the sales!
  • AMP has some new ads coming
  • Twitter redesigns its Android app
  • Mailchimp has a new feature called Product Recommendations
  • Snapchat updates its "Discover" tab
  • Facebook is testing out destructible posts
  • and more!

Programs to Try:

Question:

What do you think of the new Facebook Pages?

Support:

Like these podcasts? Support me on Patreon!

Jun 2, 2016

Today's Episode

Today's Instagram is finally getting their business together... er releasing business pages for its platform. Instagram business was unveiled yesterday and most brands are going to love it. It's a long time coming and should help brands understand how their content is doing. The only problem is this signals the end of organic reach for Instagram. We are going to see a shift to Facebook telling you what you want to see. This is mostly because they want businesses to pay. It has worked very well for Facebook, so why not do the same to Instagram. The problem they could run into is the community. Most people went to Instagram because what Facebook was doing. Now, they will have to deal with it, or move on. We are also in an interesting time for businesses doing business on the internet. Facebook wants websites to be dead. They want everything to be through Facebook. The problem is businesses have no say on the changes to Facebook. They have to deal with it. Business websites are going nowhere and Facebook needs to get that.

Marketing News Discussed:

  • Instagram launches their new business pages and analytics
  • Why I don't think press release should be blog posts
  • Google has a roadmap for AMP
  • Facebook has some insight on the Olympics
  • Periscope adds moderation tools
  • and more!

Programs to try:

Question:

What do you think about Instagram's new Business Page and tools?

Support:

Like these podcasts? Support me on Patreon!

May 19, 2016

Today's Episode

Google io is here! The best part of it was the announcement of Firebase 2.0. It is shaping up to be a great tool. There are a few great tidbits. One, there is an analytics tool optimized for mobile. Two, it can be used for iOS and Android and it's free! The demo's today show how powerful it can be. Dynamic links will help developers get people to download their apps with fewer clicks. They can also track who's clicking on them too. Messaging users are simple as well. Firebase allows developers to target their customers and hopefully convert mover with some timely messages. Firebase should help developers and marketers find better ways of getting those eyeballs. Let's see if Android developers respond. On another note, I do like the change Pinterest has made to measuring the reach of pins. Instead of only counting what has been liked, repinned or saved from the source. It also counts other's that have done the same through other accounts. Things are looking interesting in 2016. Now, on with the show!

Marketing News Discussed:

  • A study on what people post on Facebook in the summer
  • Facebook is testing out video comments
  • Pinterest changes the metric for likes, repins and saves
  • A new study finds that brands, publishers and celebrities love links in their tweets
  • Twitter might remove links and pictures from their character limits
  • Twitter is going to embed ads
  • Talking about Google i/0 2016
    • A look at Firebase
  • Why you should not be like Google and bring too many similar products to the market
  • and more!

Apps/Programs to check out:

Question:

What do you think about Google Firebase, Spaces, Allo and Duo?

Support:

Like these podcasts? Support me on Patreon!

May 12, 2016

Today's Episode

Chatbots, they are going to take over social media. They are the new customer service automation. Instead of calling a machine, the customer, is going to chat with a machine. It's the natural evolution of automation. Where be canned response should be organic language. They are not yet, but, they will get there eventually. Businesses are scrambling to make the next great hit on social media. Customers and users should except to see more of these. Some will be great, others, not so much. Facebook and Instagram now hearts ads. They have announced plans to use more retargeting ads. This may seem like a win for marketers, but, more people are turning towards adblockers. It is no surprise people are doing this either. We are bombarded by ads. It gets to be too much and people are turning to programs to turn them off. Most ads are not good. Most are annoying and most people would rather skip them. However, this is how a business survives. The problem is, advertising has not changed very much. As technology has advanced, the way we advertise has remained the same. Snapchat is the only social network I know of that is doing something different. Now it's to see what other topics I will discuss today.

Marketings News I Discuss:

  • Periscope new updates and why you should be on it
  • Yoast SEO has a vulnerability and you need to update now
  • Adobe ups it's Martech game
  • Instagram is going to be doing retargeting ads
  • Why retargeting ads may not be the future
  • Instagram's new icon design and redesign
  • LinkedIn is looking to do their own Instant Article
  • The chatbots are taking over
  • and more!

Programs/Tools to try:

Question:

Do you like the Instagram redesign? Do you think chatbots are the next big thing?

Support: 

Like these podcasts? Support me on Patreon!

May 5, 2016

Today's Episode

Creating content can be tough. It is, to me, like chasing the sun. We are always trying to find/create the best content to get noticed. However, everyone is doing that. That is tons of competition and how does a small business do it well? I think it all starts with knowing your brand. This is cliche, but important. You, the owner, are the expert on the brand. You know it like no one else. Now, how can you convey that to your audience or future customers? This strategy comes in handy. I would sit down and write three characteristics of your brand. This is the best way to figure out your brand. Then, craft your personality based on that. After all, that is done, create a few samples to show to people. Find out which one best hits your audience. Create about three templates. Once you have a feel for it, figure out your hashtag. Be sure no one is using it. Then create a social media calendar. Then, test and keep on testing. Find out more below!

Marketing Discussed:

  • Vine is on Windows 10
  • Twitter brings log-out ads to the mobile web
  • Instagram is testing out brand profiles
  • Instagram wants more ads
  • Adobe buys Livefrye
  • Google Slides adds real-time Q&A
  • I talk about the basics of creating content

 

Tools to use:

Question:

What tools do you use to create content?

Support:

Like these podcasts? Support me on Patreon!

Apr 28, 2016

Today's Episode

There's a new trend going on in tech. It has only recently started in the last 2 years. The need to police speech. Social Autopsy is one of those bad platforms. They claim it's to keep people "safe," and making sure people are held accountable for their actions. Except, you can report people anonymously... For business, having your employees on this can be bad. It can hurt your business and maybe keep some bad press. The only solution is to encourage people to have dummy accounts to share their real thoughts without a threat of losing their jobs. In America, we have the first amendment, but we also have people wanting to curb speech. Anything that can be deemed, "hateful," is silenced. The problem is modern society is so thinned skin. We crave controversy too. It speaks to our lives. We are bored, we hate our lives and try to fill it with the next "outrage." Unfortunately, businesses can be caught in the middle. Advertising for a popular show that an actor or reality star says something unpopular. Your business could get the public's ire. On the bright side, there's more Marketing Blend. Find out more below!

Marketing News I Discuss:

  • Google Analytics mobile redesign
  • Katch is no more
  • How to deal with short attention spans
  • Twitter is not doing well and advertisers are noticing
  • Google adds a meeting button to calendar
  • The problem with Social Autopsy

Apps/Programs to try:

Question:

What do you think Google Analytics's redesign?

Support:

Like my podcasts? Support me on Patreon!

 

Apr 21, 2016

Today's Episode

Doing business today can be a complicated mess. That's not to say it has never been complicated. However, businesses have to be careful about what they say, do, think, feel and place. Even employees have to watch everything they do. Snapchat came under fire today for their "blackface." Now maybe, it was not the best idea, but if it was in partnership with the Bob Marley Estate, then, who is to blame? This is the problem businesses face. As a marketing professional ideas are going to have to be thought about. You are going to have to tear them apart and reassemble them. Find out if there is an "outrage" in your idea. I will say, that you cannot make everyone happy. That does not mean you should not just throw up your hands and do whatever ideas comes from your head.  However, businesses should take risks, but, they should be calculated. Be sure you are equipped to handle the outrage. If you need to, update your crisis communication plan. As the boy scouts always say, "be prepared." Now, onto the show!

Marketing News Discussed:

  • Storyful crowdsource video for journalist
  • Facebook is looking to get you paid in your posts
  • You can play podcasts in Google search
  • Google bets on AMP in their news
  • The changing face of search
  • SnapChat is not feeling the love today
  • Why business needs to risk but be aware of the backlash

Apps/Programs to try:

Question:

Is this Bob Marley filter that bad? Or are we just mad about it, to be mad?

Support:

Like my podcast? Considering supporting me on Patreon.

Apr 13, 2016

Today's Episode

Welcome to another change is social media. Yes, live streaming is going to be the new "darling" of social media. 2016 is the year that we see brands divert more resources into live streaming. This means most brands cannot sit on the sidelines and watch anymore. You are going to have to choose the platform. There are a select few out there. The live streaming platforms are Periscope, Facebook live, Blab, and Google Hangouts on Air. They are mostly different from each other. Facebook is trying to own everything on the web and they are dong a good job of showing why. Facebook's dominance will be around for years. 2016 is shaping up to be an interesting year for marketing and social media.

Marketing and Social news discussed:

  • Snapchat adds emojis to faces
  • Google updates GA with better Adwords integration
  • GA has a new report called User Explorer
  • XHamster and why taking a stand could hurt your revenue
  • Facebook wants bots to be the new 1-800 number
  • Facebook rolls out Instant Articles to all publishers
  • Facebook and live streaming
  • My speculation of what social media could become

Tools to use:

Question:

Where do you want to see social media go in the next 5 years?

Support:

Like these podcasts? Support me on Patreon!

Apr 7, 2016

Today's Episode

It's time to talk about your e-newsletter. Yes, I know, you've got it under control. The thing is, you may not. I talk about what it takes to start one and maintain it. There are few key points to doing an e-newsletter. I would start with a great name. The most important part of this process is if it fits with your brand. My e-newsletter, Digital Brewer, fits well within my brand. It combines tech and coffee. It is the perfect fit. Plus, I can call all my subscribers digital brewers. I do believe starting with a great name is the best step forward. This will help create or maintain that brand personality and build a community around it. Want to know more? Listen to this episode. I also talk about other marketing news.

Time to talk about marketing news:

  • Facebook adds more features to live streamers
  • Kik invests in bots
  • Medium is in a relationship with publishers
  • What's better, short or long tweets? credit: Marketing Land
  • It's time to talk about your e-newsletter

Apps/Tools to try:

Have any other tips on creating e-newsletters? Share them below!

Like these podcasts? Support me on Patreon!

Mar 31, 2016

 Today's Episode

Today on Marketing Blend, I talk the social media news that matters.  Snapchat's update and the impact it will have on social media as a whole. Snapchat is getting popular with brands. I have seen more and more brands jump into this space. It will be interesting to see the impact it will have on the industry. Marketers will have to figure out a strategy around using the different options Snapchat offers. Snapchat is growing up and the user is going to be as well. Snapchat is growing and Instagram is having trouble. Since their announcement of a feed change, the users have not been happy. Many have turned to doing some strange tactics that may hurt them in the long-run. Only time will tell if what they do will work.

Marketing Topics worth discussing:

  • Pinterest adds, "How-to" pins
  • Snapchat goes 2.0 on their chat
  • Snapchat made QR codes popular again
  • Google Adwords redesign
  • Twitter's new picture description
  • Instagram adds 60-second video
  • Instagram tries to quell anger over feed change
  • Why it's important to have an owned space
  • Why asking your followers to turn on push notification is a bad idea

Question for you:

Do you have an owned space? No, then why not?

 

Mar 28, 2016

On Today's Show:

Today on Marketing Blend I talk about the algorithmic feeds. Yes, they are taking the social media world by storm. It's as big, loud, thunderous feed, full of things you may "like." The free gravy organic reach train is coming to an end. Facebook started the trend and now Twitter and Instagram have followed. They claim it's for the user, but, the purpose it for more money from ad revenue. Facebook is profitable because of this tactic and Instagram has followed. It has not gone smoothly, though. There are people unhappy with this move. The great thing about social media was discovery. People went to these sites/apps to find interesting content. Now these companies are taking that away. This is in favor for making more money. This does put pressure on small businesses. These spaces are going towards the big brands that can afford big budgets. This means that small businesses need to be sure they are creating quality content that people want to share. It is also a great way to try some creative/risky strategies. 2016 is turning out to be an interesting year.

 

What I Discuss:

  • Todoist adds a quick feature
  • Instagram adds a notification tab to its website
  • Adobe gets smart about advertising
  • Discussing the 2016 Social Inflation Index
  • Twitter is adding stickers to pictures (maybe)

Tools To Try:

Mar 19, 2016

Welcome, new and old marketers to Marketing Blend. Today is, The best 15 free tools to get your business running! I am here to give you a list of a great free tools to use to get your small business, new business off the ground! Most business owners have been there. You're starting a business and that can be a scary, fun, thrilling event; but you do not know what digital tools to use! I'm here to help. I've come up with a short list of the best digital tools to get your business running. I also talk about the marketing/social media news that you need to know. What I found interesting was that Instagram hit an 11 month low on growth and engagement, then, decided to launch their new feed. The new feed is basically the same idea as what Facebook does. Find out what else I talk about.

Marketing News I Discuss:

  • Instagram growth and engagement at an all-time 11 month low
  • Instagram switches to an algorithmic feed
  • Having your employees share your content boosts CTR
  • 17% of Fortune 500 companies use Pinterest
  • Users hate Facebook Live-Stream notification spam

List of the best marketing tools:

 

Question:

Did I miss one? Do you have any tools you like using?

1