Mar 28, 2018
Controversies are always going to happen. The problem is, most advertisers/marketers do not care if it doesn't affect the bottom line. They say how terrible it is just to get leverage on a company.
Feb 12, 2018
Marketing can be difficult. Writing policies for a group of forums can be tedious and unclear. I found following the law is the best way to write policies. Why is it so hard to many to understand this? I talk on this on the new episode of Morning Marketing.
Sep 14, 2017
It happens. Lots of companies have a PR fail or two. Sometimes it's a bad decision and sometimes it's a stupid decision. Be sure you mitigate the stupid decisions. Be sure you do not make the stupid decision. I also talk about content standard guidelines and some basic tips on marketing plans....
Aug 28, 2017
Snapchat has been under fire by not doing as well, as many people would have liked. However, that's not true. Snapchat is getting more younger demographics than Facebook. The only saving grace for Facebook is Instagram. We could see the rise of Snapchat in the next 5 to 10 years.
Jul 17, 2017
It's an interesting time in marketing. We are moving closer and closer to a multi-strategy based upon sight and sound. There will be other avenues, but, this is where the new frontier is at. Amazon helped start this at the home and the battle is heating up. Find out why this is exciting here!