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Digital Coffee Podcast

Sep 14, 2017

Today's Episode

It happens. Lots of companies have a PR fail or two. Sometimes it's a bad decision and sometimes it's a stupid decision. Be sure you mitigate the stupid decisions. Be sure you do not make the stupid decision. I also talk about content standard guidelines and some basic tips on marketing plans. Enjoy!

Show Topics:

  • What is a content standard
  • Why marketers should start writing
  • What is a marketing plan
  • Why is it important
  • How do you start to write a marketing plan
  • Lesson from a PR Fail

Highlights from the Show:

Content Standard Guideline is something every business needs

Marketing plans are essential for any business.

It's best to figure out a theme for your marketing plan

Do big goals, but, also have micro goals, too.

As a business, you are going to cater to everyone on every political spectrum